Mayoko

Brewing Identity Into a Calm & Fresh Experience

Mayoko isn’t just a drink — it’s a ritual of calm, focus, and freshness. I crafted a brand identity that feels natural, minimal, and soothing, allowing the personality of the matcha to shine even before the first sip.

Client

Nancy Wheelers

Services

Logo Design, Branding

Year

2025

Roles

Brand Designer

Overview

Mayoko needed a clean and refreshing direction — a look that reflects the purity of matcha and the calm energy it represents. I designed the brand to feel handcrafted, memorable, and connected to the natural roots of matcha culture, creating an identity customers can emotionally associate with.

Tactics

My approach centered around clarity, craftsmanship, and personality. Each design element was intentionally developed to make Mayoko stand out while staying true to a soft, authentic lifestyle aesthetic.

Results

The new identity gave Mayoko a refreshing presence — transforming it from a simple beverage into a lifestyle experience. With consistent visuals across all touchpoints, the brand achieved stronger recognition and a more loyal emotional connection with its audience.